ESR, a leading global tech accessories brand, has been named to Fast Company’s prestigious Most Innovative Companies List for 2025, ranking #7 in the Consumer Electronics category. This accolade underscores ESR’s dedication to pioneering advancements in MagSafe-compatible accessories, CryoBoost® cooling technology, Find My-integrated accessories, and innovative iPad and smartphone accessories—all while integrating sustainability into its product development.
“At ESR, innovation means leading the way. Based on users' needs, we’ve created many "world's firsts" in applying cutting-edge technologies into different scenarios, delivering more user-friendly, more effortless and more versatile solutions—all in pursuit of our mission: ‘Tech Made Easier.’ Tech life is the future, and ESR makes it easier. "
— Tim Wu, CEO of ESR
Redefining Innovation in Tech Accessories
1. MagSafe-Compatible Accessories: Leading the Way
Since 2020, ESR has been at the forefront of the MagSafe revolution, offering a comprehensive ecosystem of MagSafe-compatible products, including wireless chargers, car chargers, wallets, power banks, earphone cases, and phone cases. Among these, the ESR Wireless Car Charger stands out as the world’s first MagSafe car charger to integrate a wireless charging module directly into the car mount, enabling a seamless, hands-free charging experience.
ESR has continued to expand boundaries with products like the ESR Classic Hybrid Case, the world’s first third-party magnetic phone case, which has consistently ranked as a Best Seller in Cell Phone Basic Cases on Amazon since June 2024. Building on this success, ESR introduced the ESR Classic Hybrid Case (Stash Stand), featuring a hidden lens stash stand that allows for the use of MagSafe accessories while the stand is in use.
The brand’s innovation extends to AirPods protection with the ESR Cyber FlickLock Case, the world’s first magnetic case with a securely sealed lid. Additionally, the ESR Classic Wallet Stand, the world’s first magnetic stand wallet, has been a top seller in Cell Phone Adhesive Card Holders since 2024, ranking #1 in Amazon Best Seller rankings. Rounding out the lineup is the ESR Kickstand Wireless Charger, the world’s first disc-style wireless charging stand, which won an iF Design Award for its versatile design supporting 60° landscape viewing and magnetic charging.
2. CryoBoost® Technology: A Game-Changer in Wireless Charging
Launched in 2022, ESR’s CryoBoost® technology revolutionized wireless charging by addressing heat buildup through active cooling. The second-generation CryoBoost®, introduced in 2024, features a fully open duct system that improves cooling by 5.5°C, operates at a quieter 25 dB, and incorporates a slimmer 4mm fan—ensuring safer, more efficient, and more comfortable MagSafe charging.
By combining active airflow and heat dissipation, CryoBoost® enables 15W fast charging while extending battery lifespan and reducing electronic waste. The ESR Qi2 Wireless Car Charger with CryoBoost® exemplifies this innovation, offering powerful magnets, advanced cooling, and optimized performance. Similarly, the ESR Qi2 3-in-1 Wireless Charging Station with CryoBoost® delivers fast, efficient charging for iPhones, AirPods, and Apple Watches simultaneously, all while maintaining safe temperatures.
3. Find My Integration: Innovation Meets Security
In 2023, ESR launched the ESR Geo Wallet Stand with Apple-certified Find My on Kickstarter, attracting over 5,000 backers. This sleek accessory attaches seamlessly to a phone’s back, securely holding 1-3 cards with its dynamic tension spring. Building on this success, ESR introduced the ESR Geo Wallet with Find My in 2024, which garnered over 4,600 backers and widespread acclaim for its ultra-slim, RFID-blocking design and Apple-certified tracking technology. The product earned the iF Design Award 2025, setting new benchmarks for smart accessories.
ESR further expanded its Find My ecosystem with the ESR Geo Digital Pencil, the world’s first third-party stylus to integrate Apple-certified Find My tracking. This innovative stylus offers precision, Bluetooth connectivity, and real-time location tracking, making it an essential tool for creative professionals.
4. Revolutionizing iPad and Smartphone Accessories
ESR’s innovation extends to iPad accessories, exemplified by the ESR Shift Magnetic Case, a Red Dot Design Award winner. This industry-first case features six versatile usage modes, a detachable magnetic tablet case, and unparalleled flexibility.
For smartphone users, ESR introduced the ESR UltraFit Tray, a third-generation screen protector installation tool with a patented design that simplifies the application process to just two steps. This tool revolutionizes the user experience by automatically removing dust and bubbles, ensuring a flawless installation every time.
Sustainability at the Core of Innovation
ESR is committed to sustainability, enhancing product longevity through technologies like CryoBoost® and Find My integration, which help reduce e-waste. The company has also embedded eco-conscious practices into its operations, from responsible manufacturing and sustainable packaging to supply chain improvements, reinforcing its leadership in sustainable technology.
Global Recognition and Continued Innovation
ESR’s inclusion in Fast Company’s Most Innovative Companies List 2025 adds to a growing list of accolades, including the iF Design Award, Red Dot Design Award, and French Design Award. These honors solidify ESR’s position as a global leader in design and technology, proving that true innovation lies at the intersection of cutting-edge functionality, sustainability, and user convenience.
Guided by its mission of “Tech Made Easier,” ESR will continue to expand the boundaries of smart accessories, delivering solutions that seamlessly integrate into modern lifestyles while prioritizing performance, security, and sustainability.
About ESR: Trusted for 16 Years
Founded in 2009, and now with a user base of over 100 million people worldwide, ESR is a leading brand of mobile accessories and the #1 brand for MagSafe accessories. From cases that do more than protect to wireless chargers that reimagine what's possible with MagSafe, we're on a mission to make tech easier to use. To stay updated on the latest news and product launches around ESR, please visit www.esrtech.com or follow ESR's social media on X, Instagram, and Facebook.
