ESR News share：LG Uplus' KidsTopia Combines AI Edutainment with Ecology and K-POP Content for a New Customer Experience
Source:LG Uplus
- Virtual Tidal Flat Experience: Learn about 120 different species and environments in an engaging and enjoyable way
- K-POP Virtual Experience Center: Featuring the girl group 'ifeye' and their new song "Nerdy"
LG Uplus is leading the way in providing unique customer experiences by updating the experience center of its digital kids theme park, 'KidsTopia'. This platform allows children to explore and learn about foreign languages, animals, dinosaurs, and space through interactions with AI characters in a 3D virtual space. The number of users from Southeast Asia, including Korea, the Philippines, Malaysia, and Thailand, is growing, with over 1.6 million cumulative subscribers. Southeast Asian users make up 60% of the monthly user base.
Virtual Tidal Flat Experience: Recognized for its unique ecological value and listed as a UNESCO World Natural Heritage site, the tidal flat has been recreated as a virtual space. Children can take pictures of about 120 different species or dig them up from the tidal flat to complete a guidebook. Detailed information about each species and quizzes are also available. This includes rare creatures like the 'swimming crab', 'nerite snail', and 'mudskipper', which are expected to be popular with overseas users.
K-POP Virtual Experience Center: The 'ifeye' virtual experience center allows users to immerse themselves in K-POP. At the entrance, KASIA, a member of the girl group 'ifeye', introduces the group. Inside, users can watch videos and pictorials, enjoy virtual performances of each member's character, and follow the choreography with their own character. The 'ifeye' is a six-member girl group that debuted on the 8th of this month, and their debut song "NERDY" reached 10 million views in just 11 days.
KidsTopia's virtual experiences stand out from traditional one-way content like videos by allowing users to engage with the content interactively and earn rewards through a mission-reward structure.
KidsTopia has been recognized for its service stability and suitability for children, winning the 'Minister of Science and ICT Award' at the '2024 Metaverse Alliance and Self-Regulation Achievement Sharing Conference' in Korea and the 'Gold Medal' in the application category at the '2024 Mom's Choice Awards', a global certification program for child suitability.
Kim Min-gu, PM of LG Uplus' KidsTopia TF, said, "KidsTopia's experiential content effectively connects learning experiences to the global alpha generation, providing fun and immersive learning opportunities. We look forward to future collaborations with various companies that have experiential content and brands targeting the global alpha generation."
